The exchange below is from MFR’s myspace. It forced me to think a little about what we’re actually doing here.
It relates to something we were talking about a few weeks ago; we’re making “pop” music (as opposed to “art” or “folk” music) but making it into a product – where does that leave us? The record label’s job is primarily on the product end; turning music with commercial potential into hard cash. A netlabel functions sort of in parallel, turning music with memetic potential into listeners. I suppose.
I don’t know, I’m interested in this and can’t wrap my head around it – separating our music and its pop aesthetic from pop-as-product – what are we doing?!?!
————– Original Message ————–
What benefits does a band get for being on a netlabel? What benefits does the netlabel get for signing a band? -Jesiah
————– Reply ————–
Jesiah – sorry it’s taken me awhile to get back to you.
Each netlabel is different. But very broadly, netlabels tend to be cooperatives that include several artists (often friends, or locals in a particular scene) who band together for promotion purposes and sharing resources. Like a “real” record label, but with a different goal: instead of making money, the goal of a netlabel is simply to share their music as widely as possible. So bands share promotion effort (print, web, merch) and resources (gear, studio equipment or time, web sites, instruments… on and on).
Because the netlabel is not a separate entity from the bands (as is the case with record labels) but just a tool artists use for promotion, the netlabel itself doesn’t really “get” much from “signing” new bands, other than the promotional power that new artist brings to the table. hope that helps,